Global
Topup
The Challenge
In lower GDP nations, the majority of pre-paid mobile
phones have a negative balance for long periods of time
making it impossible for them to be used. At the same
time, many of these phone users have relatives overseas
with a higher earning power. Global Topup is a service
that enables users in one country to purchase pre-pay
top-up's that can be automatically gifted to the
relatives phone as a way of staying in touch. The
challenge to the operator is to enable a cost efficient
service to receive a top-up when the handset owner or 3rd
party gifting a topup is not present. Currently 98% of
prepaid top-up is not initiated from a handset.
Mi-Pay's
Solution
Mi-Pays enables consumers to register online for the
gifting of top-ups onto family and friends mobile phones
overseas. This allows operators in remote markets to
target wealthier relatives to top-up accounts back in its
home network for family and friends. These services can
be provided on either a branded or white-labelled basis.
The service uses liability containment business processes
and the most cost-efficient payment instrument for the
top-up transaction request.
To view a Flash movie demonstrating Global Topup click
here