Mobile
Payments
The
Challenge
How do you bring impulse buying onto the consumers mobile
phone? How do you persuade your subscribers to top up
their mobile phone more often? How do you reach the
affluent 16-24 year old consumer market? How can you make
more effective use of your marketing budget? How can you
better target those who are most interested in your
products and services and enable them to buy more easily?
With more and more information noise, you need access to
the right target audience and fulfilment channels to
ensure your brand, your products and your services get
the best possible exposure to people's minds and wallets.
Mi-Pay's
Solution
Mi-Pay has a range of innovative, unique mobile payment
solutions based around the concept of Secured
Transactions using either SMS, USSD or our
secure Java applet to offer consumers an impressive user
experience, coupled with a very high level of security.
The consumer can top up their own or others pre-pay
mobile phones, interact with their pre-pay debit cards or
transport smartcards and buy digital content from mobile
merchants, all at the click of a few buttons. Subscriber
costs are considerably lower than using either WAP or
SMS.
Click here to
download a brochure on Mi-Pay's Secure Java
Application
