The Challenge
Pre-paid account providers have traditionally developed prepaid collection and e-money top-up services in-house, often integrating third party equipment. But with immense pressures on resources and skills in today's fiercely competitive mobile and e-money markets many operators do not have the time to assess their business needs and re-consider their business processes alongside these purchases. Content owners want to offer a wide range of goods and services to consumers through their mobile phones but want to provide simple, low cost payment systems that enable them to own the client relationship.
The result is that payments infrastructures are now out of sync with core business processes - efficiency has been dramatically reduced.
At the same time, there is an ongoing explosion of interest in bringing financial services to consumers through their mobile phone in a safe, secure and cost effective manner that provides a richly rewarding user experience.
Mi-Pay's Solution
Mi-Pay's experienced executive team and partnership strategy create a wealth of knowledge and experience in the following areas:
- mobile / web based payments
- fraud/risk management
- behavioural transaction services
- mobile banking, microfinance and other applications